Icy Creams Ice Cream Sculpture
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Eye-catching ice cream sculpture making a big impression

Ice-cream entrepreneur Oyinkansola ‘Icy’ Fujah has a dramatic new marketing tool, thanks to the impressive work of a local artist.

Spirit-Gigi Lansiquot crafted a 4ft ice cream sculpture from papier-mache, expanding foam, cardboard and rope to help Icy promote her business. 

“Spirit and I did a course with Peabody together last year and have become close friends since then,” explained Icy. “I didn’t know she was making the ice cream sculpture, so it was a big surprise. 

“I was so moved by the gesture. You can tell it took a lot of attention to detail and focus – and the result is a big, tasty ice cream sculpture that celebrates my flavours. 

“I’m just so grateful that people in the community are supporting my business like this.” 

Spirit-Gigi revealed she was inspired to create the artwork by Icy’s creativity and entrepreneurial drive. 

“Icy was hosting a lot of events and poetry nights, which I loved being a part of,” she said. “I love her business, and I liked the idea of making something that was a direct reflection of it. 

“It turned out even better than I expected. It looks like one of Icy’s delicious ice creams melting on a hot summer’s day. I hope that it builds up her business and that it’s something she can use for years to come.” 

Icy wants the sculpture to become a talking point as she takes her mouthwatering African-Caribbean flavours to Greenwich Market. 

“It’s good visual storytelling for my brand. I hope that people will recognise me from the fact that there’s a big, massive ice cream sculpture there!” added Icy. 

The sculpture isn’t without its complications. Icy delivered it to stay with a friend in Greenwich before starting to trade at the market this month to avoid having to transport it on the day. 

Icy was the winner of last year’s YEA! (Youth Entrepreneurs' Alliance) Thamesmead. She received a £4,000 prize after a Dragons’ Den-inspired event at The Nest Community Building and Library. 

Icy has invested some of her winnings in ice cream churners and other equipment, which has enabled her to increase production. This put her on the path to start trading at the market. 

YEA! Thamesmead is one of several employability and entrepreneurship initiatives delivered by Peabody. This includes Thamesmead’s first apprenticeship showcase, which was a chance for hundreds of young people aged 14-25 to explore apprenticeships and hands-on career opportunities.

Providing new opportunities to local people is a key part of Peabody's long-term regeneration of Thamesmead. Explore upcoming jobs, skills and business support opportunities.

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